About Us

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At 12th Tribe, we believe your clothes should be as unforgettable as your favorite memories. Whether you’re planning a special occasion or just elevating your everyday, we’ve got the perfect outfit waiting for you. We don’t just stop at tops or skirts – our mission is to create complete looks that make you feel unstoppable from head to toe.

Still skeptical? Just scroll through our Instagram community to see how our tribe rocks full 12th Tribe outfits. We’re obsessed with seeing our pieces come to life in your hands (and on your bodies)!

We get it – choosing the perfect outfit can feel impossible. Wouldn’t it be amazing to have a personal stylist in your corner? That’s exactly what we’re here for. At 12th Tribe, we handle the full outfit coordination, ensuring you step out looking and feeling your absolute best.

Hey Tribe Fam, Demi here. As the founder of what started as my passion project (and has now miraculously grown into a global brand!), I still pinch myself some days.

When I launched 12th Tribe fresh out of college with barely any savings, I was living at home, scouring vintage shops for treasures, building our first website, and popping up everywhere I could around town.

Fast forward to my move to LA – within months, I found myself dressing women for Coachella (which, surprise, turned out to be THE music festival of the year!).